Companies increase internet worth
Sydney Morning Herald
Tuesday September 1, 2009
SMALL- to medium-size enterprises (SMEs) are spending less on computer gear but are placing a stronger emphasis on online technology, according to the Sensis 2009 e-Business report.More than 50 per cent of SMEs already have a website. Of those who don't, 13 per cent say they intend to have an online presence within a year. The report indicates about one-third of SMEs engage in digital marketing activities and a further 12 per cent of companies will look at adopting the technology next year.Report author Christena Singh notes one of the main trends is in the way people are accessing the net on devices such as a mobile phone. About 26 per cent of participants who access the web on their phone research products and services as well as access social networking sites."In the past few years, we've seen people using high levels of laptops and wireless broadband to allow you to get out of the office and do business anywhere. Now it's been more driven by consumers and easy-to-use handsets," Singh says. The survey identifies the most popular uses of the web as email, internet banking, obtaining reference material, searching and buying products and services, receiving online payments, accessing directories, placing orders and streamlining communication methods.The report, based on interviews with 1800 businesses, found SMEs are buying new telecommunications tools, with 62 per cent indicating they owned a 3G mobile phone with internet access. That figure is 10 per cent higher than last year's.Other significant trends include the increasing use of e-commerce and people making purchases online, Singh says. About 70 per cent of businesses based in the Northern Territory are more likely to take orders over the net."It took off a few years ago but we're seeing continued growth of how people are buying and selling online," Singh says. "We're seeing smaller businesses harness technology to really punch above their weight to be able to make sales overseas, become exporters and market online very efficiently."Singh attributes the increase in e-commerce and online activity to reduced concerns about the technology and improved returns on investment. However, 43 per cent of businesses did express concerns about hacking.Some of the lowest rates of internet penetration are in retail trade, accommodation, cafes and restaurants.
© 2009 Sydney Morning Herald
